The billion-dollar beauty industry has taken a recent interest in Bitcoin. Ann McFerran, CEO and founder of Glamnetic — a magnetic eyelash beauty brand — told Cointelegraph that the company now accepts Bitcoin, Ethereum (ETH) and Dogecoin (DOGE) through a recent partnership with Bitcoin payment provider BitPay. According to McFerran, Glamentic is one of the very first female-founded beauty brands to support crypto payments.

McFerran shared that she started investing in cryptocurrencies in 2017, yet noticed that the space was heavily male-dominated. To McFerran’s point, research firm BDC Consulting found that only 8% of all crypto users were women in 2019. After launching Glamentic in July 2019, McFerran was determined to incorporate crypto payments into the brand to encourage women to use cryptocurrency:

“The beauty industry is a sector where crypto payments aren’t widely accepted. I wanted Glamnetic to be one of the first brands to support crypto payments since I’m a huge believer in cryptocurrency and because I want to bring more women into the space.”

McFerran further mentioned that she believes there is still a lot of stigma associated with how crypto is being used today. “It was certainly not a secure payment method to begin with,” she remarked. McFerran noted that events such as Silk Road and Mt. Gox have further resulted in women’s disinterest in crypto: “Even to this day, women are not fully educated when it comes to crypto. I want to educate others so they can understand the risks and what they are potentially missing out on.”

Planning to join the Crypto world today? — Check XcelTrip for booking flights and hotels. Travel safe, pay with crypto, use our secure travel platform XcelTrip! Blockchain is revolutionizing the travel industry. Blockchain and tourism have the potential to turn into a very advantageous combination as this technology can provide more security and transparency to critical touchpoints.